Thinking about how to use social media for small business gives you a headache?
Building a loyal online community around your business is a demanding process and just being present on social media does not make any impact.
You need a clear vision combined with the perspective of what your customers need.
While you can learn from the big brands, make it your goal to show what makes your small business special.
Customers who buy from small businesses expect a personality that is difficult for large brands to achieve.
And while there are tons of ways to get started, taking the first few steps can be quite overwhelming. Each question leads to another:
• What social media platforms are right for your business?
• How do you get customers to check your social media profiles?
• How to make your audience stay interested once you gain followers?
Here is a correct decision you can make today – stop working blindly. Up to 78% of the US population has a social media profile, allowing you to effectively reach your readers.
But how can you start using social media to convert users into leads?
Plan a strategy that allows you to measure your efforts, rather than just wanting them to work.
Social media is less confusing if you study your actions and results. As you watch the patterns emerge, you will learn to focus your efforts in the right places.
The process is not as complicated as you imagine. We are here to help you.
Read on for practical tips on how to use social media in your small business
Social Media Tips 2021 to Get You Started
(1. Know the benefits of each platform
Innovative companies are always looking for new ways to use social media in small businesses. But for now, a short summary of the key channels can help you decide where to start.
Facebook is a great place to build a community by telling stories and advertising.
A business page allows you to share news, photos, videos, answer questions, and connect using the interests of your customers.
Twitter is a space to connect with a much faster pace, where you can share short news, media and promotions.
The micro message format of a Tweet is an effective hook for driving traffic to business sites.
INSTAGRAM AND SNAPCHAT
On these video and photo sharing sites, users create visual stories, write captions on photos, and follow trends.
Tools like filters allow you to add visual effects to make multimedia messages more animated.
LinkedIn is a business connection and recruiting site for meeting professionals like you. You can post articles and host or join groups to discuss relevant topics.
LinkedIn is great for building a reputation as an expert on a topic and marketing for business-to-business services.
Pinterest allows its users to create and share themed galleries of images. You can create vision boards, promote products, and increase your sales online.
(2. Use location-based targeting and filters
As a small business, targeting your local audience is the best use of your resources. People who are not interested in your business get annoyed when they see irrelevant ads and posts.
Or worse, they just ignore you because you don’t offer anything of value to them.
So how do you reach potential clients in your area? Geo targeting allows you to show ads and content to users based on their location.
Let’s say you are a travel agency. You can target your advertising to consumers in your city or region, rather than across the state.
All of the major social media platforms offer filters and metrics, including Facebook, Twitter, and Instagram.
The more filter options you use, the more you can narrow your audience to find strong prospects.
You most likely have an idea of who your customers are, but the real data can tell you much more.
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Start with known demographics, like location and income. Then use the metrics to identify secondary audiences that you may not have known about.
For example, you may incorrectly assume that parents are interested in your travel packages.
A more careful analysis of the data could reveal that you have a large following who are parents with children who have already left home or young single people.
(3. Create incentives for geotagging
Social proof is valuable currency for small businesses. Consumers listen to the people they trust when it comes to recommendations. As a result, geotagging gives you immediate publicity and influence.
The road to purchase is usually short when customers are searching for local businesses. Seeing a great review with a location tag gives customers a reason to act in the near future.
The best way to get results is to ask for what you want. Give consumers a motivation to tag your location when they make a purchase. People carry their smartphones wherever they go, making it easy to take a photo on the go.
Consider offering a discount on your customer’s next purchase for posting on Facebook or Instagram with a location tag.
If a customer has hundreds of friends, imagine how many people will see these photos on their news feed.
You can even offer a “thank you” discount to people who tag you more than once a month or who get a lot of “likes” on tagged content.
(4. Track the success of social media posts
Twitter, Facebook, and Instagram have great metrics for tracking impressions and engagement. It’s up to you to decide which metrics are important before starting a campaign.
Large numbers of impressions are not that important if none of those clicks turn into conversions.
Try to identify forms of interaction that generate conversions. For example, local customers who “like” a geotagged post are more likely to visit you.
Try to understand what motivates your customers and adjust your posts to motivate these actions over and over again.
(5. Study the anatomy of a great publication
Don’t follow thousands of brands online just for the sake of it. Successful campaigns should serve as a guide for your content.
Marketing is a science, and people who learn to follow strong formulas consistently gain influence. Learn to ask productive questions like:
• Are my clients more interested in written content or visuals?
• Do my titles or posts have a call to action?
• Does my content go straight to the point?
• Are all the elements of my posts focused on a single call to action?
• Do I create and share content that is relevant to my target audience?
With these thoughts in mind, pay attention to posts that attract a lot of attention. Study how brands in your industry use short and efficient content that goes right to the heart of the problem or question.
Think about the interesting aspects that make a photo or video difficult to ignore. Then, test similar posts, making minor modifications to the content, colors, or photos.
Some formats work better than others, and testing is the only way to know if you are getting the most conversions possible.
(6. Add your expertise to the mix
If you want your experience to reach many people, get involved in popular forums and Q&A sites. Quora and LinkedIn groups are perfect places to answer questions and build your reputation over time.
Both sites make it easy for readers to link to your bio or professional history. When you provide useful information on these sites, customers automatically see you as an authority.
Pay attention to the suggested questions listed on each page. You can increase your presence on the web by adding your thoughts in groups of relevant pages.
They may even occasionally quote you in a blog, article, or Tweet.
(7. Scan user comments for topic ideas
Not sure what topics or ideas you should focus on? Start paying more attention to what people are saying on social media pages.
Whether you watch it or not, followers provide lots of relevant topic ideas in their comments. People who comment, ask questions, or bring up topics they want to know more about.
A few days a month, spend time reviewing your blog comment sections, YouTube videos, and social media posts.
You can even go one step further and organize monthly or weekly surveys for users to choose their favorite topics.
In any case, you are investing your time in content that is guaranteed to be received satisfactorily.
(8. Plan a content series
Learning how to reuse material can help you post content more frequently. When most of your social media efforts are internal, it’s often hard to have time.
Once you research strong topics, create a plan to repurpose the content across platforms.
Let’s say you write a blog post about choosing a name for your business. You can transform the basic steps into an infographic. And transform those images into a short video for Facebook and Instagram.
Then plan a series of numbered Tweets showing the mistakes to avoid when choosing a name.
You can even create images with text for Pinterest or write a longer e-book with detailed information.
And of course, you can send out an email newsletter keeping your subscribers informed about all this exciting content.
The possibilities are endless. But even more important, you can publish this content on your key platforms, without dying of exhaustion trying.
Effective Social Media Marketing Tips for Small Business
Here are 10 social media marketing tips to get you started:
(1. Be relevant
First of all, your content on social media has to be relevant to your audience. Don’t use it as an easy way to promote your business.
Rather, share content that your audience really wants to read, from industry insights to news and updates.
(2. Vary your content
Posting images or links over and over will not be very successful. Networks like Facebook and Twitter allow you to post anything from simple texts to polls, links, videos, and more.
Take advantage of this variety to increase the participation of your followers.
(3. Be visual
We are a visual society, and your effort on social media improves significantly if you use this to your advantage.
Videos work especially well, but images and graphics can also have an impact on your audience.
(4. Know the ideal moments
Don’t post only when you want to. On the contrary, observe what time your audience is most likely to participate in the social network you adopt.
Then, publish your content strategically at that time to reach the largest possible number of readers.
(5. Post frequently
The studies show that most frequently publish improve the participation of your audience. Instead of being inactive, post multiple times a day to maximize your success.
(6. Plan ahead
As with any marketing initiative, strategy is key to ensuring success. Plan or even schedule your posts in advance to ensure there are no downtime.
(7. Know your audience
The better you know your audience, the more likely you are to post content that is relevant to them.
Through tools like Facebook Insights , you can see what the demographic of your followers is like and adjust your strategies appropriately.
(8. Use advertising
Nothing helps your business more than advertising on social media. For as little as $ 5 a day, you can create messages targeting demographic or behavioral variables.
(9. Get them involved
The more users click “like”, share, or comment on your posts, the bigger the audience your post will reach.
Create specially designed content with that goal in mind to grow your social media presence.
(10. Stay up-to-date with trends
The only constant in the world of social media marketing is change. No network stays the same for long, and keeping up with new features and updates is essential to maximize your success.
Social Media In Small Business – Why social media marketing?
Social platforms are spaces for exchange, entertainment, in which people are “off guard”.
Therefore, they are an ideal tool to spread and viralize content, make your name known and attract the right people.
The secret is to have a presence on social networks where your ideal client is , which can be identified and defined with truthful information and guesses based on demographics, motivations, dreams, desires, needs, values and concerns.
On the Internet, the profile is the tool that allows you to develop specific content to attract specific customers. If you know who, you can sell anything on the Internet.
On the other hand, if you attract strange visitors you will not see results and you will surely ask yourself ” Why my fans on Facebook do not buy from me “.
Having a profile of your buyer will help you identify where they spend time when browsing the Internet, what they are looking for, what problems they need to solve, what questions they have about your product or service.
This information will allow you to be present in the right place at the right time.
The more we know about our ideal buyer, the more possibilities we will have to earn their trust, with content designed and created for them.
Finally, we can turn you into a customer, even a promoter of your products or services.
Now, not all networks are the same, because users look for different things in each one:
• Facebook : People are looking for entertainment and community.
• Twitter : it is ideal for serving the public and chatting.
• Instagram : it is the one indicated to build a corporate image for the times.
• Linkedin : there people seek and offer job opportunities.
And there are many more options: Spotify, Snapchat, Google Plus, Slideshare, Whatsapp, Tripadvisor, Youtube, Pinterest, Vimeo, Foursquare, Vero, Yelp, Meetup and Flickr, among others.
It is crucial that everything you do on the Internet to increase your sales is aligned with your potential customers. And you should always keep in mind that you should attract it to your website or your blog.
Because … where else would you take your potential customers than your own “sales machine”?
Social media is a very powerful tool for businesses to attract and captivate visitors, have smart conversations with them, drive them to your website and turn them into leads for your business and ultimately customers.
In each social network, your SME can generate an audience, and not just any audience, but the right one to sell your products or services.
But only if your followers share certain characteristics that make them potential customers will they really be your fans.
Identifying your ideal client will allow you not only to conquer the right followers but also to do it in the networks where they really are.
Only in this way what you do in each network will affect your online sales. Otherwise, you will only be losing money that you could better invest to increase your sales.
In social networks, such as Twitter, you can also “listen” to what they say about you and what they say about the competition, to help you determine what you are doing well, what is worth changing.
Another benefit of the presence of companies in the digital social environment is being at the right time , because 60% of people carry out research on the Internet before making a purchase.
If your networks provide the correct answers, then your potential consumers will consider your product or service their option.
In addition to increasing the sales of your business, networks make it possible to retain your existing customers, as it is key that they buy and recommend you again. For example, with a benefit program.
Final Thoughts on Social Media In Small Business
Social networks mean a great advance in new forms of interaction and communication with the consumer.
Currently, it is essential for any company to actively use this powerful tool to be in direct contact with the consumer and to respond to the demands of increasingly discerning customers when exercising their purchasing power.