The current blogging scene offers monetization options that you’ve never imagined. You can find direct advertising options as well as affiliate offers. You can enjoy the endless possibilities of earning money through blogging in Nigeria. Read on for a complete guide on how to start and monetize your blog in 2020.
However, without the so-called ‘big T’, these monetization options will definitely not work. What is the big T? Well, its ‘traffic’. If your blog site don’t have enough traffic, you will not earn any money.
What is Blogging: The New Form of Journalism
A blog is a simplified term for “web blog”-a new generation medium for writing articles, essays, statements and the like. Aside from being a window for the readers to see what’s on the author’s mind, a blog lets him elaborate on facts or scribble out whatever idea that pops out his head.
It’s usually composed of texts or sometimes pictures and multimedia topics. If you’re tired of jotting down every single detail of your life’s worth on paper, why not try the new fad of journalism which is blogging. Blogging literally means sharing a comment of life through the internet.
It is an up-to-date source. A sequence of events. A timeless exhibit of creativity and style. An outlet for one’s self.
The popularity of blog comes in different areas. Anyone can write anything that comes out of his head. Thus, it serves as a diary and is readily updated. What’s good about blogging is that it is not bounded by editing and is cheap.
So, if you’re the type who has the snap for writing, give blogging a shot. You never know how much it would contribute to the society and to your pockets.
How to start a blog and make money in Nigeria
1.) Choose a name for your blog.
The first step to starting a blog business is to choose a good name for your blog. It is advised that you choose a name that flows with the theme or topic of your blog.
Three vital tips to consider when choosing what to blog about;
• Blog about something you enjoy.
• Blog about something with plenty of room for discussion.
• Choose a niche in which you can establish yourself as an authority.
2.) Get a domain name and web host.
Also known as your URL, your domain is your address on the web. Your domain name is thus an important part of your blog. Remember that a brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable.
You also need to get a web host for your blog. If you don’t have a web host, you won’t be able to make use of your domain name or set up your blog. A web host is a service provider that keeps your blog accessible on the internet for everyone. It stores all the files, images and content that your blog has and displays it to the visitors.
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3.) Choose a blogging platform.
If you want to cook, you need a kitchen. If you want to blog, you need a blogging platform. There are many blogging platforms to choose from. WordPress, Blogger, Squarespace, Wix, and Weebly are a few.
No doubt, all have pros and cons, but WordPress is by far the most popular (we use WordPress for our blog), and for good reason. It’s flexible, functional and has a large community of users with free themes, plugins, and resources.
4.) Create & launch your blog.
This step depends on which blogging platform you choose to use. If you are to use WordPress as your blogging platform, you need to know how to install WordPress on your web hosting services.
One of the great things about a WordPress blog is that you can customise your blog to fit the design and purpose you want it to few.
5.) Write & publish your first post.
Once your blog is up and running it’s time to actually do some blogging.
Creating a well-designed blog and writing great content is just the start. In order to get readers to your blog, you will need to spend some time promoting it to garner enough readers in the form of traffic.
How do I monetize my blog in Nigeria?
Now that you’ve completely set up your blog and you acquired enough traffic, then you are ready to start making money from it.
There are two major types of business models that professional bloggers use to make monetize their blogs The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers.
The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
1.) Google AdSense
If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google’s AdSense program.
The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits.
However, most people discover that they make less money through this
method than they had hoped that their blog would earn.
2.) Direct advertising
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route. People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.
The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.
3.) Corporate blog
As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation.
Often, a company will employ an established blogger to create a weblog designed
specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.
Undoubtedly, people do things for different reasons and that is also true with blogging. Some bloggers simply desire to share individual experiences to love ones, speak about their interests, and the most evident reason today is to make money. There are actually successful bloggers who are able to earn hundreds, or even thousands of dollars in such a short time especially when done properly.