Do you want to learn how to make money off of TikTok ? In this article I want to explain how to do it. The Tik Tok application is very new compared to other applications such as YouTube, Instagram, Facebook or even Snapchat and it is normal that you have multiple doubts about it.
The very fact that this application is so new makes it have great potential to make money with it and not just reduce yourself to uploading content and seeing how you get likes and followers. You will be with me that the most interesting thing is to earn money!
Can you make money on tiktok?
TikTok is the fastest growing platform in the world. It is an application used to create and share short videos . It was initially called Douyin and was released in September 2016 in China.
The application that has conquered the world of social networks, has been downloaded more than 1.5 billion times from the application store. There are currently more than 800 million monthly active users on the platform, according to information from the specialized portal Oberlo.
This addictive application for young people and which is increasing in popularity worldwide, can it help you earn money and start an e-commerce business? The answer is simple: yes.
How to make money off of tiktok live
(1. Become an influencer
One of the ways you can make money on TikTok is by becoming an influencer. Those who are creating video content through the platform go viral ‘overnight’. Well some but it’s definitely worth the effort.
The most popular TikTok stars made millions of dollars last year. Addison Rae, with nearly 54 million followers, was the top-grossing TikTok star with $ 5 million in a 12-month period, according to data from Forbes magazine in the United States.
It is followed by Charli D’Amelio (77 million followers), who ranks second with an estimated $ 4 million. Charli’s sister is in third place, earning approximately 2.9 million in the same time frame.
(2. Sell your own merchandise
The best part is that you don’t need thousands of followers before you can sell your own products or services. Similar to other social media platforms, you can use TikTok to promote your business or store.
The secret is to create attractive content that attracts the attention of your customers. Even with 100 followers you can start making sales through the platform. For example, you can run a beauty supply business, create creative 15-second makeup tutorial videos, and post them on TikTok.
(3. Post sponsorships
Based on information from the iconosquare site, you can earn an average of $ 1 to $ 2 for each sponsored view on TikTok. Once you’ve built a following in the app, you can communicate with the brands and offer their services.
The best part is that you don’t have to have millions of followers before you can launch into brands. What you need is a few thousand engaged followers and you are good to go. Find brands that are interested in developing their presence on TikTok and reach out to them.
(4. Be a TikTok consultant
If you are a TikTok expert, there are many companies and even people who would pay for your services. If you know how to get thousands, even millions of views on your videos, you can teach others how to do the same for a consulting fee.
Influencers can also offer consulting services. It’s a good way to take advantage of your experience and also diversify your income.
A good example of a TikTok consultant is Sean Young. According to Forbes , he earns $ 10,000 a month advising celebrities and businesses on the best type of content for their brands.
How to monetize TikTok
Live broadcasts do not have an estimate of how much you can earn, as it will depend solely on the generosity of your followers. Therefore, it is better to look for more direct alternatives.
So, if you still do not reach the minimum number of followers, you may be wondering what other options exist to earn money on Tik Tok? And I have the answer:
• Brand associations
The best way to make money on Tik Tok with few followers is by looking for sponsors because, instead of evaluating the number of followers, they value the hearts and comments that your publications get. As the platform is still recent, most of the brands are not positioned and are in search of popular tiktokers .
The important thing is that your audience matches the brand’s audience, that they have the same tone and interests. Also, make sure your videos remain authentic and you can speak naturally about the product you are showing.
Not only will bad influencer marketing not be profitable for the brand, but it can also cause your followers to leave.
However, we do not have an estimate of how much you can earn from a sponsored video on Tik Tok. What we do know is that brands typically pay $ 100 for every 10,000 followers. On the other hand, many brands also pay for you to attend an event and represent them on TikTok.
The most direct option to earn money with Tik Tok does not depend on the number of followers, but on the support they offer you. All you have to do is turn your image into a brand, open a Shopify-like electronic store and offer something exclusive. You can promote all kinds of merchandise , from t-shirts to handcrafted products.
And not only can you sell your own products, if you don’t want a lot of complications, you can also implement affiliate marketing. It is as simple as recommending a third-party product to your followers and including a link to go buy it, taking you a commission.
To make it more attractive, you can offer discount coupons.
But remember that people do not enter Tik Tok to see ads, so in some niches it can be difficult to promote your products. If you usually show crafts, you can record how your products are created; If you are going to sell a t-shirt, you may use it in your videos.
• Cross promotion
If you don’t want to dedicate yourself fully to TikTok, you can try to lead the audience to your other social networks. A person actively uses about three or four networks, among which you could find Tik Tok.
It will be easy to take the public to your Instagram or YouTube channel, where you can monetize better.
Being a video-based platform, most tiktokers manage a YouTube channel. You can promote a potential broadcast on all your social networks. In addition, it is possible to upload the most outstanding videos of your Tik Tok to the YouTube channel and activate advertising at the beginning.
How to build an audience on Tik Tok?
Any marketing strategy on Tik Tok or another social network requires that you have a consolidated audience, no matter how broad it is, but the level of engagement.
Although Tik Tok has more than half a million users, it will be difficult to catch them if you do not understand Gen Z.
In this sense, these are the steps to follow to enhance your reach:
Go to the magnifying glass icon and enter a keyword to do a specific search and explore community content; You can also add to “Favorites”, the challenges or hashtags that interest you to subscribe.
Not only will you watch videos easily, but you’ll keep up to date and get to participate in what’s hot.
Everyone on TikTok is a content creator, so you have to interact with them in order for them to interact with you. Check the profiles, follow them, leave hearts and comments.
But don’t forget to interact with your audience, not just replying to comments, but also doing live broadcasts once you reach 1,000 followers and inviting them to participate in challenges .
There is nothing that appeals to this generation more than original content, it is a more effective way to reach more people. The easy way is to record videos by adjusting the speed, incorporating stickers, and adding music.
However, do not limit yourself to the challenges of the community, invent your own and invite others.