Every day millions of people visit YouTube, a tool that has become a regular, and even essential, element of society.
In this new digital age, young people have found ways to make themselves heard, earn money and show what they are capable of.
If you have a YouTube channel and want to earn money , have you considered creating monetized content on the platform or have you just ever wondered how much do youtubers make money in this medium of content creation, here we are going to reveal the keys to you to earn money as a YouTuber in 2021 .
Although creating a YouTube channel is completely free and will only take a few minutes, the monetization strategies are not as simple as they seem: there are conditions to be met, the YouTube algorithm is constantly changing, the audience and creators are competitive. gigantic and of course, there is no specific formula for youtubers to make money, but rather a diversified set of them.
Still, the potential to earn money as a youtuber in 2021 is undeniable, and once you find the most suitable strategy for your channel and content creation model, the results can be quite rewarding.
In addition, nowadays it is possible to create a channel on YouTube and disseminate content on almost any topic that is interesting to you, so the exciting side of this activity is fully guaranteed.
But let’s get to what really matters…Do youtubers make money? How much do Youtubers make money in 2021? What are the best ways to generate income through a YouTube channel? how do youtubers make money from views? All these questions will be answered below:
Do YouTubers make money?
The first of the ways to earn money online is by uploading videos to YouTube.
You may have seen YouTube videos featuring commercials before starting them.
Advertisers pay YouTube to advertise on videos. YouTube then gives a percentage of those earnings to the person who uploaded the video.
That is why, even if you do not have millions of followers, you can make money with your YouTube videos:
The important thing is that your videos have views and that they are suitable for advertisers.
YouTube video earnings vary greatly; from US cents to US $ 20 or US $ 50 per thousand views.
This depends on many factors: how many ads there are, how much advertisers pay, what category it is, the country from where it is being viewed and even the time of year.
For this reason Sonia Alicia in her YouTube channel recommends to earn money on YouTube without having millions of followers, not only to have YouTube ads as income, since they tend to vary a lot.
How much does YouTubers make money?
To answer this question we are going to take the calculator and make a couple of numbers …
Google pays 68% of its revenue from AdSense, so for every $ 100 an advertiser pays, Google pays the publisher $ 68. The actual fees that an advertiser pays vary, usually between $ 0.10 and $ 0.30 per view, but the average is $ 0.18 per view. Around 15% of viewers on average watch the 30 seconds required of a video ad to count towards payment. This means that for 1,000 visits, 150 people are likely to see an ad. At $ 0.18 per view, Google will charge the advertiser $ 27, keeping 32% ($ 9). The YouTube channel will receive about $ 18 for every 1,000 visits.
There are certain niches on Youtube that make it easy to gain subscribers and therefore make money.
Read more : How to make money on tiktok by watching videos
If you are entering the YouTube realm and wondering how to create a YouTube channel that gets views, it is highly recommended that you consider covering the content of one of these successful niches:
• Celebrity gossip
• Top X Things Lists
• Current news (and controversial)
• Compilations of people’s failures (think: Jackass)
• Gadget reviews and opinions
• Cooking and cooking tricks
• Unboxing and opening of products.
• Activities with animals (the funny weird things your dogs do)
• Impersonation and pranks
If you are seriously considering getting on YouTube to make money (or are dying to know how how much do youtubers make money from videos), here are the different routes you can take.
How do YouTubers make money in 2021
Now yes! Let’s say you’ve met the requirements and your channel already has the right to monetize directly on YouTube through advertising, ads, and other options.
These are the ways in which a youtuber with a well-established channel on the platform can start generating income:
YouTube Partner Program
When you meet the monetization conditions and YouTube approves that your channel is suitable to generate income, you are given access to the program of “partners” or partners of the platform, therefore, you will have options to generate income by:
• Advertising , banners and advertisements that users see inserted in your videos (AdSense).
• Subscriptions in the “Channel Members” section , an option that allows users to join your channel by paying monthly fees to enjoy exclusive content benefits.
• YouTube Premium: You will receive a small percentage of the subscription fee of YouTube Premium members when they view your content, regardless of whether the ads have been removed.
• Merchandise Showcase: Your followers can buy official merchandise and merchandise of your brand directly through YouTube on the display pages of your channel.
Although it is a monetization mode that is included within the YouTube partner program that we have previously mentioned, this option deserves a separate highlight.
In general, advertising on YouTube is the most accessible, functional and popular way to generate income as a youtuber currently, although it does not mean that it automatically brings millionaire results (unless you have a giant number of visits and subscribers).
Even so, advertising on YouTube allows different types of ads to appear next to your videos or while they are playing. These ads earn you a percentage commission that varies based on the number of times your viewers see ads on your content.
When you get access as a partner to YouTube Studio , you can control the placement of the ads so that they appear before (“pre”), during (“mid”) or after (“post”) the video, playing with the times and the number of times your videos will potentially have the opportunity to generate income from ad viewing.
Promotional content in collaborations with brands (“Influencer marketing”)
Once you have established a solid audience on YouTube and a clear direction on the theme of your channel, you may be able to consolidate alliances with various brands, especially if their products and / or services align with the content, message and values of your channel and therefore, of the public that sees your videos.
These alliances are better known as “collaborations” and youtubers that receive a wide level of attention in their content have a greater chance of securing a paid collaboration for using their platform to recommend, announce offers and promote specific products or services in one or more several of his videos.
You could also earn money simply by mentioning or hinting at the brand in general (in some cases even indirectly).
These collaborations can take place in the short, medium and long term, even becoming a brand ambassador for a long time.
It is very difficult to estimate what is the average price of a collaboration between a brand and a youtuber, since the conditions are totally subject to the type of content that is generated, the duration, the level of popularity of the channel, the brand itself that is requested promotion, among many other peculiarities.
Affiliate marketing monetization options are one of the best ways to earn passive income with YouTube, with many options to start doing it on your own initiative, that is, without waiting for YouTube to approve your channel in its affiliate program or that brands decide to hire your services for a collaboration.
Currently, there are thousands of online platforms that allow you to make money with affiliate marketing strategies , so if you have a voice on a platform as large as YouTube, it is very likely that you can use your channel space to promote different products and win one commission every time your followers acquire one through your affiliate links .
The more your community grows, the more options you will have to generate passive income from affiliate marketing , reaching a point where the same companies related to your content niche could even contact you and propose an agreement to earn commissions with this type of strategy.
In addition to the options to create a merchandising showcase that you unlock when entering the YouTube partner program, youtubers who want to expand their products and merchandise through the creation of their own online store , can use their YouTube channel as a means to take their followers to the websites of their online stores and generate income from the financial support of the community itself.
Diversification of sources of income
Although it is not a means of income in itself, but a technique, it is clear that all the largest youtubers in 2021 do not base their income solely on this platform, showing that today, the key to “living on YouTube” is to diversify maximum monetization sources .
This means that you can use your channel as a bridge to create content, build a community of very loyal followers and later, invite them to support you in other media that it is also possible to monetize using the relevant strategies.
For example, many youtubers in 2021 use their YouTube channel to redirect to other networks with monetization options (Twitch being the most promising), promote different collaborations with brands, call users to join crowdfunding platforms such as Patreon, among others.
How do YouTubers make money from views?
You already have the perfect camera for your videos and have uploaded content to a
The first step a YouTuber can take to monetize their videos is to join the YouTube Associate Program. This allows the Google platform to pay YouTubers through visits and advertisements on their page.
There are requirements that you must meet before being approved by the YouTube Associate Program.
In January 2018, YouTube announced that its channel must have reached 4,000 hours of listening in the last 12 months and 1,000 subscribers. That is just to be eligible for the program. YouTube will let you know if you have been approved after a review process.
Once approved, you are ready to start earning money.
Money is made through advertisements.
There are two types: CPM (cost per thousand views) and CPC (cost per click).
If the ad is CPM, it means that the viewer of your YouTube video should see the ad for more than 30 seconds (or if it’s a short video, for at least half of the ad). Think about your YouTube viewing habits and you will know that this is more unlikely than it sounds.
If it’s a CPC ad, you will be paid based on the number of viewers who click on the ads surrounding your video.
Per view, advertisers pay an average of $ .18. If your channel receives 1,000 views, it could generate between $ 27 and $ 18. Google takes 32 percent of what is made, so a YouTuber would earn (on average) $ 10-18 for every 1,000 visits. This can vary a lot depending on the country (we are taking as a reference the prices and payments that are made for videos in the United States, this does not mean that if you make a video in Spanish you cannot obtain these results since there will be many advertisers within the USA that they will want to reach an audience in Spanish)
As you start to earn money, create an account through AdSense so that advertisers can pay you as visits or clicks come. You can only directly deposit your earnings when your AdSense account exceeds $ 100.
In this case, success begets success. That first dollar you earn is going to be the hardest. But as you publish more quality content and gather subscribers, you will have more people watching your content. More people watching means more chances of people seeing your ads or clicking on them.
Conclusions on how much do YouTubers make money
By this point, you should be much more clear that making money as YouTuber is not something that happens overnight.
However, the means to obtain diversified income and the advantages of finding the most functional source of remuneration for you when creating content, make launching yourself to create content on the YouTube platform in 2021 still worth the effort.
In addition, if you manage to work creating content on YouTube, you will be facing one of the best ways to earn money online working from home , have the freedom to travel the world as a digital nomad and of course, guarantee that you will carry out a professional activity that you are surely passionate about.