How to grow your business on social media in Nigeria


Social media marketing is a great tool for businesses that want to achieve growth at a low cost. It has proven to be one of the best ways to connect with people who already love your brand, it’s also important for reaching those who haven’t heard of your business yet. Thus, a solid social media strategy can effectively grow your business in Nigeria by fostering lasting and loyal relationships with customers and prospects.

In today’s digital world, customers are researching businesses and products online, which makes digital marketing crucial in your strategy. Digital marketing is thus, a go-to method for grabbing the attention of today’s tech-savvy consumers.

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There are many advantages to cultivating your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build authority, and drive traffic to your website.

Being active on social media has a number of benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback, and much more.

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Whether you’re a large business or a lone entrepreneur, social media marketing can be the most inexpensive and powerful marketing tool in your arsenal to build the trust and authority that — in the best case — helps exponentially grow your business.

Effective social media marketing for small business


Instagram is a fast-growing social media platform where businesses and individuals can share photos and short clip videos. There are more than 400 million active users on Instagram every month and about 3.5 billion photos are liked on a daily. Thus, using Instagram in the right way for business purposes is unarguably one of the top ways to have an instant viral marketing success.

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There are varying creative and effective ways modern day businesses can harness the power of photo sharing on Instagram to achieve more business growth. Some of the tricks are highlighted as follows ;

• User generated contents

User generated contents (UGC) is the most influential and viral form if media for marketing on Instagram. You can do this by encouraging your followers to come up with short but creative contents about your brand for a gift Aside the opportunity to win free gifts, they also get the chance to be recognized by the brand thus attaining some level of fame.

• Use of brand specific #hashtags

Hashtags constitutes a major part of Instagram. According to a study by simply measured, Instagram posts with at least one hashtag average 12.6 % more engagement than those with no hash tags. As such, the use of hash tags when they are relevant to your post and target audience is recommended.

• Add geo-location to your post.

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Geo-tagging is another awesome Instagram feature. This feature allows you to add location your shared post which means when people search for such locations, then your post appears. If you operate a small business shop within Port Harcourt, a good example of geo-tagging would be to include Port Harcourt in your posts so that when other people in Port Harcourt are searching what is happening within the city your post would show up and they can interact with it.

• Use Instagram stories

Instagram stories just like WhatsApp allows you to share short videos that last upto 24hours with your followers. This is a great way to showcase the products and services your business offers in a short video, this goes in no small way to educate users about your brand and what you stand for. To maximize this feature, it is recommended that you keep the concept simple and provide brand information or call to actions.

• Interact well with your customers

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Whenever possible, share customer’s photos on your social sites. Show your loyal customers that you appreciate them by simply acknowledging their cool photos. You can do this by leaving comments or liking post or contents shared by your customers.

Whatsapp marketing

To understand what WhatsApp Marketing Campaign is, firstly you need to comprehend what WhatsApp Marketing is, how it works and what its powers are, as regards to how it can help you grow your business on social media in Nigeria. Simply describing; WhatsApp is a free mobile app that utilizes the internet connection of your phone and allows you to chat, call and video call with other WhatsApp users, without any SMS or calling charges. It also allows you to share files and images as per your need and convenience.

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The reason why businesses should incorporate top WhatsApp Marketing Campaign Strategy in their marketing campaigns is its power, interactive nature, great convenience, personal touch and effective applicability.

  • WhatsApp is the most popular alternative to SMS in 109 countries which is around 60 % of the world
  • Every single day, around 50+ billion messages are sent via WhatsApp

If you wish to target young prospects then WhatsApp is going to be your best resort because 42 percent of Smartphone owners between 18 and 29 years old prefer messaging via WhatsApp than 19 % of Smartphone owners who are 50 or 50+

WhatsApp Marketing Campaign also ensures great engagement rates, as more than 95% of mobile messages are opened and read. Around 90 % of WhatsApp Messages are opened within three seconds of being received.

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WhatsApp is also one of the most preferred marketing channels to share content via Dark Social means in which marketers share content via private channels

In Conclusion

You can use different social channels to reach different audiences, or to meet different business goals. No matter the size of your business, social media marketing tools can help you better connect with your audience, reach new potential customers, and increase awareness of your brand.

However, to make sure you’re using social media for business effectively, you’ll need to conduct some research of your own, to enable you grow your business on social media in Nigeria.

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