To have the perfect meeting with your customer, you need to know how to create a sales website. And it is essential to think about every detail to have the desired result.
I don’t know if you’ve already asked someone out, but there are many points that need to be taken into account to increase your chances of success.
First of all, you have to make things clear, there is no point in doing everything right if the other person thinks you are going out as friends.
Then comes the meeting place. If your goal is to start a relationship , you will probably prefer a quiet place where the conversation can go on without interruption.
Finally, there is the question of time. There is no point in making an appointment on a Tuesday, late at night, if you and your company have to wake up early the next day.
Chances are, you won’t be able to chat as much as you would like for sheer lack of time . And then, the encounter can be jeopardized.
Now, if you think that this kind of detail only affects your emotional life, you are very wrong.
Because something similar happens when you try to sell on the internet . Several factors that can influence your results.
In a social network , for example, there are a multitude of distractions that can steal your customer’s attention . A lot of people are not there to buy.
But the big catch is that having your own sales website helps you have control over those variables. And that is precisely why you need one.
Because in your store, you define what people will find.
Anyone who visits your site knows that you are there to sell and probably is interested in knowing and even buying what you sell.
That’s why I say that creating your own sales website is like having the perfect encounter.
Only, to have a really efficient sales website, there are aspects that you need to consider.
So, stay here with me until the end of this article, because I’ll show you…
9 tips for having a website that really sells
Creating a sales website can seem like a challenge because, as I said, there are many details that you need to consider if you want to be successful as a business owner.
But don’t worry because the 9 tips I’ve selected for you will help you focus on what is most important to optimize the process.
1. Know your market
Find out who your target audience is , how they behave and define who your persona (your ideal customer) is.
You also need to know who your competitors are , how they work and what you can learn from them.
Another essential factor is choosing the products you are going to sell and pricing them correctly.
If you want to get a quick sense of your market, a good tip is to use Google Trends .
There, you can find out what are the most searched terms and make comparisons. In addition, you can find out at what time of the year your chances of selling increase.
2. Have a good hosting
The first thing you need to do to find your sales site is to be available on the internet.
To achieve this, you need to host your website on a reliable platform, as it is the one who will ensure that your website is not down.
So, it is important that you look for a good hosting, capable of preventing failures and errors that make your site unavailable.
The company must be able to offer a quality service that meets the needs of your business and leaves you safe.
3. Have a responsive website
If there is one thing your sales site needs to be concerned about, it is the user experience .
In addition to defining the layout of the elements on the page and choosing the most suitable colors , you also need to have a responsive website.
This means that it adjusts to the user’s screen size, be it a desktop, a notebook, a tablet or a phone .
This feature will ensure that the visitor is able to view your page completely and does not suffer from the experience.
Which would be a great advantage, considering that Brazil has 220 million active smartphones and 14% of the homes that have internet today do not have a computer.
4. Diversify payment methods
You probably already know that the more diverse the payment methods are , the better for your customer.
Therefore, when creating a sales website, be sure that you will be able to integrate the most appropriate payment tools for your business.
5. Be certified
Speaking of security , there are still a lot of people who are a little suspicious when it comes to buying on the internet.
And the best way to overcome this objection is to pass credibility on to your potential customers.
An efficient way to do this is to prove that your sales website is reliable, with the help of certifications.
So, let the seals of quality, safety and customer satisfaction show. This will help people to trust your sales website.
Some of these certifications are:
• The ReclameAqui , which highlights companies with a great level of service on the platform.
• The eBit evaluates as the customer experience throughout the purchase process;
• And ClearSale and FControl , which are anti – fraud services for e-commerce .
Finally, there is SiteLock , a system that scans your site for viruses and vulnerabilities that hackers can use to hack your site and your customers’ computers.
6. Describe the products correctly
As I told you at the beginning of this article, one of the advantages of having a sales website is that you make things clear.
Anyone who comes to your page already knows that you are there to sell and probably has some interest in your product or service.
To make the most of this sales opportunity it is important that the description of each item is clear, objective and interesting.
In addition to basic information, such as size and value, you need to make it clear how your product or service will help the customer.
It is also important that you reinforce what are the advantages and benefits that the customer will gain when buying from you.
Imagine what are the pains and doubts of your persona and try to take the opportunity to answer most of them already in the product description.
Thus, you prevent a potential customer from stop shopping on your site due to lack of clarity.
But remember that you need to be honest and cannot make promises or announce benefits that are not real.
7. Invest in CTAs
Another element that cannot be missing are CTAs ( Call to Actions ).
Her job is to give your potential customer the missing push to perform an action, which in this case is to finalize the purchase.
If you want to increase your chances of success it is important that you test several CTAs with different formats, colors and texts until you find out which one has the best performance.
A widely used format is the button format, as in the example above. But you can test and find out what works best for your sales website.
8. Keep a FAQ
You have seen that describing your products correctly is an important part of the process to create an efficient sales website.
Now know that having a FAQ (frequently asked questions, in Portuguese) is the next step so that there is no doubt left for the user.
Thus, you facilitate your customer’s access to important information on your website such as product details, payment methods, company information, as well as delivery and return locations and deadlines.
The important thing is to always update this section to really clarify the most frequent doubts and make sure that there is no doubt left in the client’s mind.
9. Leave contact information in sight
This last item is fundamental. There is no way to create an efficient sales website without providing basic contact information for your business.
You need to keep in mind that the forms you provide for service need to be a bridge between you and the customer.
One way to strengthen the links between your business and anyone who is interested in buying your product.
So, leave all your service channels on display, such as the phone , email and address, if you also have a physical office.
In addition, you need to have a support prepared to answer questions and meet the demands that you may receive.
That said, I’ll show you now …
After checking out this article the chances are that you already know how to create a sales website that works for your business.
Because I showed you that having your own website is like planning the perfect date: you need to be attentive to every detail to achieve the expected result.
You’ve seen 9 tips that can help you create a website that really sells on the internet, and how to have a responsive website and describe your products clearly and objectively.
I also gave you examples of certifications that can increase the security of your website and attract more customers.
You also checked how to have an efficient hosting to keep your store running without risk of interruptions.
So, are you going to create a sales website for your company? Tell me here in the comments!